''Much is being made of the Nashville-brewed slant that Van Morrison gave to his latest project Pay the Devil, but his new direction isn’t nearly as startling as it first appears to be. After all, there always has been a touch of country lurking beneath the surface of his distinctive blend of Celtic folk, jazz, and R&B — so much so that Robbie Robertson dubbed him the "Belfast Cowboy" a full 25 years ago. More recently, on his 1991 outing Hymns to the Silence, Morrison tackled Don Gibson’s I Can’t Stop Loving You, and in 2000, he and Linda Gail Lewis interpreted a trio of classic compositions by Hank Williams [Why Don’t You Love Me (Like You Used to Do)?, You Win Again, and Jambalaya (on the Bayou)]. Therefore, the issuance of such a twang-infused set isn’t necessarily a huge surprise.
What is perplexing, however, is that Morrison lent only three original compositions (Playhouse, This Has Got to Stop, and the title track) to Pay the Devil, opting instead to record a slew of cover songs that run the gamut from Rodney Crowell’s Till I Gain Control Again to Curley Williams’ Half as Much to Merle Kilgore’s More and More. Nevertheless, what easily could have been a perfunctorily performed collection of material actually becomes something more — though, it has less to do with the standard-fare arrangements of weepy fiddle, tear-stained pedal steel, subtle strings, and the occasional backing chorale than it does with Morrison’s own richly emotional vocal contributions. Much like his hero Ray Charles did on both volumes of Modern Sounds in Country and Western Music, Morrison uncovers the pain as well as the salvation that beats within country’s blues and gospel heart. Although Pay the Devil isn’t quite as strong as his other recent outings, such as Down the Road and Magic Time, it is a highly enjoyable set that proves that Morrison can succeed in any genre that he desires.'' The Music Box